Throughout his career, Loizeau delivered significant commercial and brand growth, with a particular focus on sales management, direct retail and the ever evolving internet and digital sectors.

Aira launched its Italian operations in 2023 to tackle Europe’s third-largest emitting sector of CO₂ – residential heating. In Italy, there are 20 million boilers heating homes, contributing to 12% of the nation’s total CO₂ emissions. Under Loizeau’s leadership, Aira Italy will serve one million homes over the next decade, helping households transition to cleaner and more affordable heating solutions. ‍

Martin Lewerth, Aira Group Chief Executive Officer, said: "Anthony's proven track record in spearheading sustainable business growth initiatives aligns perfectly with Aira's vision of revolutionising the heating industry. His leadership within the Italian market will be instrumental in propelling Aira's mission forward in Italy, driving heat pump adoption at scale and providing more households with sustainable, cost saving heating and clean energy-tech solutions.”