Anthony Loizeau appointed as Aira Italy CEO
Aira has appointed Anthony Loizeau as Chief Executive Officer of Aira Italy. Loizeau has a proven track record in building and scaling global direct-to-consumer businesses, most recently as CEO at Verisure’s Nordic region.
Throughout his career, Loizeau delivered significant commercial and brand growth, with a particular focus on sales management, direct retail and the ever evolving internet and digital sectors.
Aira launched its Italian operations in 2023 to tackle Europe’s third-largest emitting sector of CO₂ – residential heating. In Italy, there are 20 million boilers heating homes, contributing to 12% of the nation’s total CO₂ emissions. Under Loizeau’s leadership, Aira Italy will serve one million homes over the next decade, helping households transition to cleaner and more affordable heating solutions.
Martin Lewerth, Aira Group Chief Executive Officer, said: "Anthony's proven track record in spearheading sustainable business growth initiatives aligns perfectly with Aira's vision of revolutionising the heating industry. His leadership within the Italian market will be instrumental in propelling Aira's mission forward in Italy, driving heat pump adoption at scale and providing more households with sustainable, cost saving heating and clean energy-tech solutions.”
“I am pleased to be joining the Aira family at an exciting moment in the evolution of the business and the growth of the Italian clean energy-tech industry. The Aira team in Italy already has decades of energy sector experience and I’m confident that together, we can make a positive impact on the lives of Italian families.”
Anthony Loizeau
Aira Italy CEO
For further questions
Pamela Brown, Group CMO
+44(0)7884 313193
About Aira
Aira provides clean energy-tech solutions to consumers and is set to become Europe’s number one direct-to-consumer brand within the industry. Aira accelerates the electrification of residential heating with intelligent clean energy-tech to enable the net zero future we all need. With Aira, consumers across Europe have a go-to-provider for complete home energy saving solutions, with intelligent heat pumps at the heart. Aira's vertically integrated model, combined with our consumer-centric monthly payment plan that requires no upfront cost, enables best-in-class consumer economics and cost leadership. Aira’s mission is to empower people to join the clean energy revolution, one home at a time. Founded in Stockholm, Sweden, by Vargas Holding and backed by climate and innovation investors including Altor, the Burda family, Collaborative Fund, Creades, Kinnevik, Lingotto, Nesta Impact Investments, Statkraft Ventures, and Temasek.
