The next generation energy champion

Founded in Sweden with a vision to make clean energy-tech a reality for every home.

Live in Italy, Germany and the UK we’re launching in 20 European markets across the next decade.​

We have already raised an impressive €243 million in equity funding.

A proven solution from the coldest corner of Europe

01
Good for energy bills
Heating bills are out of control. Aira’s clean energy-tech and unique approach shrinks them by up to 40%¹.
02
Good news for net zero
Heat pumps alone slash CO₂ emissions by 75%, rising to 100% when you run them on renewable energy.
03
Good news for investors
The European heat pump opportunity is estimated to be €150bn by 2034. We aim to capture 10% market share.

We have a world-class production facility in Wroclaw, Poland to produce our clean energy-tech solutions.

Meet the team

Pamela Brown

Group CMO

Pamela Brown

Group CMO

What I do at Aira?

Create beautiful stories to bring our product and proposition to life, helping people to make the switch to clean energy-tech solutions. Lead a team of marketers to deliver marketing communications, drive engagement and growth whilst delivering our brand ambition.

What I love about it?

Building a brand and company that can have such a significant individual and societal impact is a marketer’s dream.

Kaj af Kleen

Chief Product and Technology Officer

Kaj af Kleen

Chief Product and Technology Officer

What I do?

As CPO & CTO at Aira, I lead a team of product designers, engineers and technology enthusiasts responsible for developing the Aira product portfolio and our clean-energy tech systems and digital solutions. 

What I love?

The electrification of European households, like the invention of the internet 20 years ago, brings with it a huge untapped potential and need for innovation and customer solutions. At Aira we love the challenge of bringing a new customer friendly proposition to life!

Blenda Lagerkvist

Chief People and Culture Officer

Blenda Lagerkvist

Chief People and Culture Officer

What I do?

As Chief People & Culture Officer at Aira, I am passionate about establishing an entrepreneurial and courageous culture that attracts top talent, fosters employee engagement and a dynamic work environment. This environment will enable us to succeed on our ambitions and mission for a sustainable future.

What I love?

Shaping the very foundation of Aira from scratch and fostering a work environment where great talent thrives and innovation flourishes. It’s a dream come true!

Martin Lewerth

Group CEO

Martin Lewerth

Group CEO

What I do at Aira?

Talent is at the heart of our business and is my top priority as CEO. I am passionate about finding, attracting, and supporting the development of our growing team at Aira. Working alongside colleagues to deliver on our strategy, product portfolio and building a trusted consumer brand and business.

What I love about it?

Working with brilliant teams and build a new business which makes a positive impact is what I love about going to work every morning.

Anthony Loizeau

CEO Aira Italy

Anthony Loizeau

CEO Aira Italy

What I do at Aira?

As Aira Italy CEO, I have two key roles firstly to motivate and support our colleagues to grow and deliver a superior customer experience so that customers are ultimately happy.

What I love about it?

At Aira we are protecting the planet, this is a significantly meaningful job to do and one that will create an impact for generations to come.

Peter Prem

Chief Product Supply Officer

Peter Prem

Chief Product Supply Officer

What I do?

My team and I ensure that all our products are delivered to our customers with great quality, on time, at an affordable cost. I lead a fantastic team of professionals that obsess daily over safety, quality and world class operations.

What I love?

It's super exciting to build Aira towards a great purpose and improving the day-to-day lives of millions of people. I also love working with all the talented people at Aira, continuously learning from each other!

Daniel Särefjord

Group CCO and CEO Aira UK

Daniel Särefjord

Group CCO and CEO Aira UK

What I do?

I have a dual role at Aira as CEO of our UK business and as Chief Commercial Officer for the Group. In my Group role, I lead a team of experts who support our markets with best practice on attracting new customers. In my role as UK CEO, I lead an extraordinary team who are building our presence as the one-stop-shop for minimising energy bills and CO₂ emissions.

What I love?

I love the passion and the energy we get from playing an important part in solving one of the most pressing challenges we face as humanity – global warming. I also love being part of building a company from the ground up with the wonderful highs and lows that involves.

Joakim Twetman

Chief Financial Officer

Joakim Twetman

Chief Financial Officer

What I do?

I keep track of the numbers for Aira, making sure that we focus our resources where our customers get the most bang for buck.

What I love?

I love to make the numbers speak, so that we as a company use our capital in an efficient way and make great informed decisions.

Board of Directors

Ravi Balasubramanian

Managing Director,
Temasek International

Board Member

Georgi Ganev

Chief Executive Officer,
Kinnevik AB

Board Member

Brendan Jung

Director,
Temasek International

Observer

Carl-Erik Lagercrantz

Chief Executive Officer,
Vargas Holding

Board Member

Martin Lewerth

Chief Executive Officer,
Aira Group

Board Member

Harald Mix

Chairman,
Vargas Holding

Chairman

Tatiana Shalalvand

Venture Investor,
Kinnevik AB

Observer

Paal Weberg

Partner,
Altor Equity Partners

Board Member

Clara Zverina

Principal,
Altor Equity Partners

Observer

“Creating a new energy era calls for outstanding scaling experience. That’s the Aira team.”

Martin Lewerth, Aira Group CEO

Backed by leading climate and innovation investors

With €180 million in Series A and B funding we're ready to accelerate our European expansion.

Join the journey

A complete clean energy ecosystem

The energy industry hasn’t made it easy for homes to switch to cost effective, clean energy-tech. But Aira does.

Our solutions

With Aira, Europe no longer has to choose between cutting bills or emissions

Join the journey

This website uses cookies for essential site functionality, performance, analytics and personalisation purposes. Learn more about how we use cookies in our Privacy policy.

Save settings