The next generation energy champion
Founded in Sweden with a vision to make clean energy-tech a reality for every home.
Live in Italy, Germany and the UK we’re launching in 20 European markets across the next decade.
We have already raised an impressive €243 million in equity funding.
A proven solution from the coldest corner of Europe
Meet the team
Pamela Brown
Group CMO
Pamela Brown
Group CMO
What I do at Aira?
Create beautiful stories to bring our product and proposition to life, helping people to make the switch to clean energy-tech solutions. Lead a team of marketers to deliver marketing communications, drive engagement and growth whilst delivering our brand ambition.
What I love about it?
Building a brand and company that can have such a significant individual and societal impact is a marketer’s dream.
Kaj af Kleen
Chief Product and Technology Officer
Kaj af Kleen
Chief Product and Technology Officer
What I do?
As CPO & CTO at Aira, I lead a team of product designers, engineers and technology enthusiasts responsible for developing the Aira product portfolio and our clean-energy tech systems and digital solutions.
What I love?
The electrification of European households, like the invention of the internet 20 years ago, brings with it a huge untapped potential and need for innovation and customer solutions. At Aira we love the challenge of bringing a new customer friendly proposition to life!
Blenda Lagerkvist
Chief People and Culture Officer
Blenda Lagerkvist
Chief People and Culture Officer
What I do?
As Chief People & Culture Officer at Aira, I am passionate about establishing an entrepreneurial and courageous culture that attracts top talent, fosters employee engagement and a dynamic work environment. This environment will enable us to succeed on our ambitions and mission for a sustainable future.
What I love?
Shaping the very foundation of Aira from scratch and fostering a work environment where great talent thrives and innovation flourishes. It’s a dream come true!
Martin Lewerth
Group CEO
Martin Lewerth
Group CEO
What I do at Aira?
Talent is at the heart of our business and is my top priority as CEO. I am passionate about finding, attracting, and supporting the development of our growing team at Aira. Working alongside colleagues to deliver on our strategy, product portfolio and building a trusted consumer brand and business.
What I love about it?
Working with brilliant teams and build a new business which makes a positive impact is what I love about going to work every morning.
Anthony Loizeau
CEO Aira Italy
Anthony Loizeau
CEO Aira Italy
What I do at Aira?
As Aira Italy CEO, I have two key roles firstly to motivate and support our colleagues to grow and deliver a superior customer experience so that customers are ultimately happy.
What I love about it?
At Aira we are protecting the planet, this is a significantly meaningful job to do and one that will create an impact for generations to come.
Peter Prem
Chief Product Supply Officer
Peter Prem
Chief Product Supply Officer
What I do?
My team and I ensure that all our products are delivered to our customers with great quality, on time, at an affordable cost. I lead a fantastic team of professionals that obsess daily over safety, quality and world class operations.
What I love?
It's super exciting to build Aira towards a great purpose and improving the day-to-day lives of millions of people. I also love working with all the talented people at Aira, continuously learning from each other!
Daniel Särefjord
Group CCO and CEO Aira UK
Daniel Särefjord
Group CCO and CEO Aira UK
What I do?
I have a dual role at Aira as CEO of our UK business and as Chief Commercial Officer for the Group. In my Group role, I lead a team of experts who support our markets with best practice on attracting new customers. In my role as UK CEO, I lead an extraordinary team who are building our presence as the one-stop-shop for minimising energy bills and CO₂ emissions.
What I love?
I love the passion and the energy we get from playing an important part in solving one of the most pressing challenges we face as humanity – global warming. I also love being part of building a company from the ground up with the wonderful highs and lows that involves.
Joakim Twetman
Chief Financial Officer
Joakim Twetman
Chief Financial Officer
What I do?
I keep track of the numbers for Aira, making sure that we focus our resources where our customers get the most bang for buck.
What I love?
I love to make the numbers speak, so that we as a company use our capital in an efficient way and make great informed decisions.
Board of Directors
Ravi Balasubramanian
Managing Director,
Temasek International
Board Member
Georgi Ganev
Chief Executive Officer,
Kinnevik AB
Board Member
Brendan Jung
Director,
Temasek International
Observer
Carl-Erik Lagercrantz
Chief Executive Officer,
Vargas Holding
Board Member
Martin Lewerth
Chief Executive Officer,
Aira Group
Board Member
Harald Mix
Chairman,
Vargas Holding
Chairman
Tatiana Shalalvand
Venture Investor,
Kinnevik AB
Observer
Paal Weberg
Partner,
Altor Equity Partners
Board Member
Clara Zverina
Principal,
Altor Equity Partners
Observer
“Creating a new energy era calls for outstanding scaling experience. That’s the Aira team.”
Backed by leading climate and innovation investors
With €180 million in Series A and B funding we're ready to accelerate our European expansion.
A complete clean energy ecosystem
The energy industry hasn’t made it easy for homes to switch to cost effective, clean energy-tech. But Aira does.