Aira appoints new leadership to drive next phase of growth
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The Board of Aira has appointed senior leaders Peter Prem as Group Chief Executive Officer, and Anthony Loizeau, as Group Deputy CEO of Market Operations.
Peter and Anthony will lead Aira into the next phase of growth and expansion while driving operational excellence. Peter Prem will succeed current CEO Martin Lewerth, who is stepping down and leaving the company at the end of May.
Aira has become one of Europe’s leading clean energy-tech companies, helping European households reduce their energy bills and emissions from residential heating, which account for 10% of Europe’s total CO₂ emissions. Since launching in June 2023, Aira has built a vertically integrated platform with a leading customer proposition, including a monthly payment plan and a 15-year guarantee. Aira has launched its innovative product portfolio in Germany, Italy and the UK, growing annual run-rate sales to over €150 million, and employing 1,200 people.
Harald Mix, Chairman of Aira, says "The board and I are deeply grateful to Martin for his exceptional work in establishing Aira as a leading player in the European home energy ecosystem and creating a robust foundation for future growth. Peter Prem and Anthony Loizeau have a solid platform as they begin leading the company into its next chapter with a strong focus on accelerating growth and driving productivity."
Martin Lewerth says “When I joined Aira in early 2022, we set out on a mission to take Europe off gas, and today we are selling and installing our intelligent heat pump in thousands of homes across Europe. I am very proud of what we have achieved during what has been an intense start-up phase. With a strong foundation for success in place, I’m pleased to be passing the baton to Peter Prem and Anthony Loizeau to take Aira to the next phase."
Peter Prem, currently Chief Operations Officer, has been a driving force behind Aira's development since joining in April 2022. Peter has been responsible for developing Aira’s operational platform, including the successful ramp-up of Aira’s factory in Poland and driving efficiency of service operations in markets. Prior to Aira, Peter worked for more than 20 years at Tetra Pak, where he held executive leadership roles in global operations and group strategic planning.
Anthony Loizeau, currently Country CEO of Aira Italy, will be responsible for Market Operations, overseeing sales and marketing. Since joining Aira in June 2024, Anthony has laid a strong foundation for growth in the Italian market. Prior to Aira, he held various senior leadership roles at Verisure Group, including CEO in Latin America and the Nordics, and key commercial positions at Orange and Nestlé.
“Anthony and I are eager to lead Aira into its next phase of growth, launching great products and scaling the business with world class operational excellence across all areas of the customer journey. With a long-term vision, unique business model and strong investors, we aim to transform Aira from a successful startup into an industry leading scale-up.”
Peter Prem
Aira Group CEO
Anthony Loizeau, Aira Group Deputy CEO of Market Operations adds, “I’m pleased to be taking on this new role – a role that demonstrates our commitment to scaling in our markets, enabling more people to make the switch to cleaner and more sustainable heating. We have a winning formula with a superior value proposition that enables significant savings for customers.”
For further questions regarding Aira, please contact:
Pamela Brown, Aira Group CMO
For questions directed to Harald Mix, Chairman of the Board, please contact:
Maria Stern, Press Contact for Vargas Holding
About Aira
Aira is one of Europe’s leading direct-to-consumer clean energy-tech players. Aira accelerates the electrification of residential heating with intelligent clean energy-tech to help consumers reduce increasingly volatile energy bills and enable the net zero transition. With Aira, consumers across Europe have a go-to provider for complete home energy-saving solutions, with intelligent heat pumps at the heart.
Aira’s vertically integrated model, combined with a consumer-centric monthly payment plan that requires no upfront cost, delivers best-in-class consumer economics — making clean energy not only more accessible, but more affordable. By significantly reducing household energy bills, Aira empowers people to take control of their energy use, save money, and contribute to a cleaner future.
Aira’s mission is to empower people to join the clean energy revolution, one home at a time. Founded in Stockholm, Sweden, by Vargas Holding and backed by climate and innovation investors including Altor, the Burda family, Collaborative Fund, Creades, Kinnevik, Lingotto, Nesta Impact Investments, Statkraft Ventures, and Temasek.
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