Aira launches state-of-the-art heat pump with smart home energy solution
There are still 130 million fossil fuel-based boilers heating homes across Europe. Recent research from Aira revealed that 13% of adults across Europe are considering installing a heat pump in 2024. This demonstrates the significant market potential, of which Aira plans to serve five million households across Europe over the next decade, while employing 20,000 clean energy-tech roles.
The Aira Heat Pump and complete service offering is set to disrupt the industry, with an affordable monthly payment plan, zero upfront costs and a 15-year ‘Comfort Guarantee’, which is inclusive of performance, product and installation warranty.
With this approach, Aira is making the next generation of clean energy-tech accessible to millions, saving customers up to 40% on their heating costs from day one, whilst reducing household CO2 emissions by at least 75% - with emission savings rising to 100% if the heat pump is powered by green energy electricity.
In design, its sleek, Scandi look delivers a timeless feel that will stay contemporary throughout its lifetime, complete with intuitive light cues, soft edges and a colour palette that is designed to fit naturally into its surrounding environment, much like the quiet running sound.
The Aira Heat Pump takes a digital first approach, removing displays and putting customers in control of all settings via a thermostat and smart app that they can control anytime, anywhere. The system is always improving thanks to ‘Aira Intelligence’, a set of smart, connected features that continuously learn the customer’s routine and household habits to precision plan heating and hot water.
Aira has a strong foundation of heat pump knowledge due to its Scandi heritage and roots in Sweden, where heat pump penetration is at 60% and only 1% of the country’s total CO₂ emissions come from residential heating. The product and engineering team have been working on heat pumps for over 20+ years and have used their expertise and deep understanding of the technology to create the new Aira Heat Pump.
Aira is backed by leading climate tech investors across Europe, the US and Asia, helping to accelerate Aira's strategy to drive the much-needed decarbonisation and electrification of residential heating across Europe. The funding has helped to fast-track the development of Aira’s clean energy-tech portfolio, an ecosystem of products to complement the Aira Heat Pump.
Martin Lewerth, Aira Group Chief Executive Officer, said, “the launch of our new Aira Heat Pump marks a key milestone in Aira’s journey to serve 5 million customers across Europe over the next decade. Through this, we are helping more households unlock significant savings and reduce carbon emissions - all whilst adding value to their home with a state-of-the-art heat pump. Heat pumps have been around in Scandinavia for decades and we are excited to bring contemporary heat pump design and technology to wider Europe. The time to switch is now, because a warm home shouldn’t cost the earth.”
Kaj af Kleen, Aira Chief Product and Technology Officer, continues, “we have developed an intuitive app that works to control your home heating and provides customers with peace-of-mind through the inclusion of features that help drive even greater efficiencies, helping them to save money and CO₂ emissions. We set out to design the next generation of heat pumps - a beautifully designed and intelligent system, available in a range of sizes fit for any home - and that is what we’ve done.”
Download the Press Pack (ZIP, 140MB)
Pamela Brown, Group CMO
+44(0)7884 313193
Aira provides clean energy-tech solutions to consumers and is set to become Europe’s number one direct-to-consumer brand within the industry. Aira accelerates the electrification of residential heating with intelligent clean energy-tech to enable the net zero future we all need. With Aira, consumers across Europe have a go-to-provider for complete home energy saving solutions, with intelligent heat pumps at the heart. Aira’s vertically integrated model, combined with our consumer-centric monthly payment plan that requires no upfront cost, enables best-in-class consumer economics and cost leadership. Aira’s mission is to empower people to join the clean energy revolution, one home at a time. Founded in Stockholm, Sweden, by Vargas Holding and backed by climate and innovation investors including Altor, the Burda family, Collaborative Fund, Creades, Kinnevik, Lingotto, Nesta Impact Investments, Statkraft Ventures, and Temasek.