Aira announces Anthony Loizeau as Group CEO

News

26

November

2025

Aira announces that Anthony Loizeau has been appointed Group CEO. Loizeau succeeds Peter Prem, who is leaving Aira after deciding to step down as Group CEO. Prem has led the company through the successful launch of the Aira Power range, completing its fully integrated home energy system.

“I am delighted to welcome Anthony as Aira's new Group CEO. With our platform complete and operations solidly established, this transition ensures continuity while strengthening our commercial focus.”

Harald Mix
Aira Chairman

Harald Mix, Aira Chairman, continues: "His experience will be vital as we continue to grow in our markets with a streamlined organisation,” comments Harald Mix, Aira Chairman. I also want to express my sincere gratitude to Peter, who has been a tremendous asset since our inception and an instrumental part of the Aira founding team. His contributions – from establishing our manufacturing platform in Poland and operational excellence across the Group, to securing funding and most recently launching the Aira Power range – reflect his unwavering commitment to Aira's mission."

Aira is a leading clean energy tech company on a mission to lower energy bills, decarbonise residential heating and empower consumers to take control over their home energy. Since launching in June 2023, Aira has built a vertically integrated platform, introduced intelligent clean energy tech solutions and a leading customer proposition, including monthly payment plans and long-term guarantees. With commercial operations in Germany, Italy and the UK, Aira has established an annual sales run-rate of €200 million.  

Since joining Aira in June 2024, Anthony Loizeau has strengthened the company's local market presence and demonstrated a strong ability to drive consumer and commercial excellence. As Deputy CEO, Loizeau was responsible for Market Operations, overseeing sales and marketing and prior to Aira, he held various senior leadership roles at Verisure Group, Orange and Nestlé. He will build on Aira’s agile organisation and go-to-market strategy with a continued focus on consumer-centricity and continued commercial success.

Anthony Loizeau, comments, "I am honoured to take on the role as Aira Group CEO. Our talented team, amazing products and vertically integrated platform give us a winning formula as an industry-leading scale-up. With Aira Power completing our integrated home energy offering, we are set to significantly reduce energy bills, decarbonise homes and accelerate Europe’s transition to affordable, secure and clean energy.”

Peter Prem concludes: "I'm incredibly proud of what we've accomplished at Aira – a company built with a meaningful purpose that makes a real difference for European homeowners and the climate. Over three years, we've established our presence across five countries, built our own manufacturing platform in Poland and launched an amazing, innovative, product range. With these strong foundations in place, I'm confident Aira is well-positioned for continued success under Anthony's leadership."

For further questions regarding Aira, please contact:

Gabriella Irvine, Director of PR & Communications, Aira Group

press@airahome.com

For questions directed to Harald Mix, Chairman of the Board, please contact:

Maria Stern, Press Contact for Vargas Holding

maria.stern@bellbird.se

+46 70 571 04 17

About Aira

Aira is a leading clean energy tech company with intelligent heat pumps at its core. With a complete home energy offering, Aira empowers homeowners across Europe to take control of their energy creation, usage and storage to save money on energy bills, while increasing energy independence and security. Aira’s end-to-end solution, flexible monthly payment plans with no upfront product cost, and vertically integrated model remove key barriers to adoption, delivering superior value for consumers.

Aira is positioned to lead Europe’s transition away from fossil fuels by driving the electrification of residential heating, one home at a time. Founded in Stockholm, Sweden, by Vargas, Aira is backed by climate and innovation investors including Altor, the Burda family, Collaborative Fund, Creades, Kallskär, Kinnevik, Lingotto, Nesta Impact Investments, Statkraft Ventures, and Temasek.

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